Put People on a Bike That’s Comfortable
The key to a utility bike is making it easier to use than the car. It should be functional in all weather and carry a load of groceries easily. You want to put people on a bike that’s comfortable, with panniers that just pop open. If it’s a little late – no problem, it’s got lights. It’s a little wet out – no problem, it’s got fenders. People will gravitate to riding a bike like that. Just make them with a high-enough quality and light enough to have fun on.
- John Cutter